Storytelling: Why it works for business
“One death is a tragedy; one million is a statistic.“ — Joseph Stalin Find your brand story and you have found the starting point for an authentic PR and marketing program. As humans we have a deep...
View ArticleHow to tell stories in business to get your message across
When you want to make a point to your employees or customers, tell them a story! We are hard-wired for stories — it’s how we make sense of the world. We’ve listened to stories from the time we were...
View ArticleIra Glass on storytelling — the expert shares his wisdom
Some of the best storytelling can be found on public radio, and Ira Glass is one of the best at his craft. He can make a seemingly insignificant series of events into something dramatic and meaningful....
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